︎Future-proof: Global TB Summit 


Client: Global TB Caucus
Deliverables: Event concept and design
Platforms: Print, web, and social media

The total eradication of tuberculosis takes a global effort.

In 2023, the Global TB Caucus hosted Future-Proof, a TB summit held across different regions with the aim of bringing together various government, non-government, and political representatives to discuss and work together in the fight against tuberculosis.

The event was hosted in the following regions:

- New Delhi, India (Asia-Pacific)
- Dushanbe, Tajikistan (Eastern Europe and Central Asia)
- Nairobi, Kenya (Africa)

The brief needed a design that communicated a sense of forward-thinking and progressiveness, as well as collaboration. The radiating colors and lines denote being a part of a collective that will influence outward change, keeping within the Global TB Caucus’ goal of building political will to end TB.

The primary concept for the summit needed to be adapted for every region. We differentiated the design for each with the use of color—yellow and orange for the Asia-Pacific, pink and purple for Eastern Europe and Central Asia, and blue and green for Africa.

The design also had to be adapted for backdrops, brochures, IDs, and presentation slides. Flexibility was key not just in design but also in coordination with various on-ground suppliers to produce all components for the event.

Shareable and social-friendly content

Post-event content for Instagram and Facebook were created to recap the discussions and plans made during the summit. The words of parliamentary and government leaders and partners from each region were highlighted to further spread the impact of the summit, alongside features of the event from various publications.