︎Nescafé Dolce Gusto Lazada Shop-in-Shop
Client: Nescafé Dolce Gusto
Deliverables: Lazada shop-in-shop and social media
Platform: E-commerce and social media
Client: Nescafé Dolce Gusto
Deliverables: Lazada shop-in-shop and social media
Platform: E-commerce and social media
Café-style coffee right in your own home
Nescafé Dolce Gusto is a beverage capsule system made by Nestlé. In the Philippines, the beverage market is dominated by ready-to-drink and instant powder formulations, especially coffee. The challenge is to market the Nescafé Dolce Gusto range to consumers who have little knowledge about capsule systems and show the advantages of owning a Dolce Gusto machine versus buying pre-made drinks.
The idea is to sell the premium cafe experience to consumers from the luxury of their homes. Nescafé Dolce Gusto machines blend technology with the art of making a great cup of coffee, providing an easy and convenient way to enjoy your favorite drinks as soon as you wake up.
Bold. Creative. Modern.
The Nescafé Dolce Gusto Lazada Shop-in-Shop made the online shopping easy and enticing, showing the variety of available coffee types to suit every mood. It was also designed to educate the market on the different types of Dolce Gusto machines perfect for their needs and budget. Lungo, Vanilla Latte Macchiato, and Espresso were the most popular flavors so category features in the Shop-in-shop homepage were created for easy navigation.
The bold colors highlighted the coffee drinks and machines perfectly and the minimal layout is line with the modern Nescafé Dolce Gusto approach of preparing coffee at home.
A flavor for every mood
With over 30 capsule flavors to choose from, there’s bound to be one to suit every mood and occasion. Our social media materials shows the wide variety of flavors to choose from, with eye catching bright colors and playful copy.
